Humor and irony are two main features that characterize Moschino. You definitely won't find primness and conservatism here. The popular brand was founded in 1983 by Franc Moschino who named it after himself. He tried to combine seemingly incongruous colours and materials from the very beginning. His clothing designs were full of imaginative ideas, wit, and a great dose of extravagance. Distinctive red color symbolizing passion and joy of life couldn’t be left out of any of his collections. Since the premature death of Franco Moschino in 1994, his former assistant, Rossella Jardini, has become the creative director of the company. She has the same sense for extravagance as the founder himself and, together with a team of designers, leads the company in the same fashion style as Moschino.