We pride ourselves on standing at the crossroads of functional, stylish and durable clothing.1908-Morris Cooper (M.C.), the original founder, comes from a family of talented craftsmen. The self-taught tailor shone by demonstrating excellent product knowledge. 1914 - Naturally, given the size, resources and shift in demand for essentials during the First World War - there was a call for M.Cooper Overalls to focus on helping the British Armed Forces. Post-war Artisans clothing production, specifically Seaman's clothing production, was once again in full swing. We are proud that these items remain in the collection today, enhanced with a modern twist 1939-Bringing even greater business acumen, Harold Cooper telephoned the War Department at the start of World War II to proactively offer assistance, and priorities shifted again to ensure full 1946-After the Second World War, M.Cooper Overalls settled in a larger factory in London (E15) as a full-scale operation. With a rationing system and giving coupons to every citizen, one of the main goals of the business was to encourage the workforce and make a positive contribution. Overall & Denim products had a low coupon rating, so he focused on ensuring that an individual could be well equipped to work with these items (due to the practicality, ease of washing and durable clothing) and still ensure that most of the coupons could be used for family needs . support and maximum performance. 2016-The name and trademark remained in the Cooper family and the brand was revived with a modern lens. Today, we are gender fluid and cater to emerging makers, artisans and creatives who choose MCO for values such as courage, determination and hard work. #WeWorkHard- 2020-Staying true to our DNA, we surround ourselves with, learn from, and continually collaborate with individuals and collectives who embody like-minded values of true purpose, authenticity, and celebration of inclusion.